Big Handsome

It’s Gatorade. Seriously, can we just stop now?

Let’s pay the multi-million dollar invoices to whatever agency fooled Gatorade into giving up it’s long-standing brand; have a board meeting talking about synergy, blue-skying new ideas, and how quarterly revenues are up by 4% in stores open more than a year; and call it a day knowing that all you’ve done is annoy the hell out of sports fans. Honestly – “lower-cased god”? I’d vomit in my own mouth, if anything beond self loathing was left from the vomitacular of watching the commercial in the first place.

Tags: advertising, advertising agencies, advertising campaigns, agency, energy drinks, g, g commercial, g commercial agency, g commercial gatorade, g commercial is gatorade, g is just gatorade, gatorade, guerilla marketing, handsome hates, handsome over it, over it, sports drinks, trying too hard, viral marketing, what is g, what is g commercial

This entry was posted on Sunday, January 25th, 2009 at 12:25 am and is filed under Over it. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.